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Colnago is Colour! Colnago Opens a Pop-Up Showroom in London

04 Nov 2025

Stories

Colnago arrives in London for Rouleur Live with something special.

From 13 to 15 November, Colnago will open a Pop-Up Showroom centred on the theme “Colnago is Colour!” at The Truman Brewery, set in the very same square as the entrance to Rouleur Live. And for the very first time, the Colnago team will perform live Retrofitting sessions.

Guests will have the chance to explore the brand’s newest releases in person — within a bold and vibrant display — alongside a selection of the finest models from the current Colnago range and a curated line-up of historic bicycles.

Throughout the three days, the Retrofitting service — Colnago’s official certification procedure for owners — will be available on site and offered free of charge for the occasion (usually performed online, with a fee).

This service is not available for owners of the C68, Y1Rs, V5Rs and V4Rs models, as these bicycles already feature the NFC tag that certifies authenticity as standard.

Retrofitting confirms the originality of the frameset — frame and fork — and issues an official certification recorded on the blockchain, ensuring traceability and preserving value over time.

Normally, the procedure is carried out online, with the submission of photographs, the serial number and proof of purchase (invoice). At Rouleur Live, however, it will be performed in person — offering visitors the chance to speak directly with the Colnago expert on site in London.

 Colnago
 Colnago
 Colnago

To receive the live assessment from a Colnago specialist, advance booking is required:

https://www.eventbrite.com/e/colnago-retrofitting-london-uk-tickets-1954926821749?aff=oddtdtcreator

Once the Retrofitting inspection has been completed, owners will also have the option to safely leave their bicycle while visiting the fair — either inside the Colnago Pop-Up Showroom or at the Rouleur Live cloakroom.

This is a rare opportunity to bring your own Colnago to London and obtain official authentication at no cost — while speaking directly with an expert from the brand.

We look forward to welcoming you to London.

PROGRAM

Colnago Pop-Up Showroom

13th of November

Pop-Up Showroom Opening Time 5PM-10PM

Retrofitting 6PM-9PM

14th of November

Pop-Up Showroom Opening Time 1PM-8PM

Retrofitting 2PM - 6PM

DJ Set 6PM-10PM

15th of November

Pop-Up Showroom Opening Time 10AM-4PM

Retrofitting 11AM-1PM and 2PM-4PM

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