Colnago is Colour! Colnago Opens a Pop-Up Showroom in London
04 Nov 2025

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04 Nov 2025
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From 13 to 15 November, Colnago will open a Pop-Up Showroom centred on the theme “Colnago is Colour!” at The Truman Brewery, set in the very same square as the entrance to Rouleur Live. And for the very first time, the Colnago team will perform live Retrofitting sessions.
Guests will have the chance to explore the brand’s newest releases in person — within a bold and vibrant display — alongside a selection of the finest models from the current Colnago range and a curated line-up of historic bicycles.
Throughout the three days, the Retrofitting service — Colnago’s official certification procedure for owners — will be available on site and offered free of charge for the occasion (usually performed online, with a fee).
This service is not available for owners of the C68, Y1Rs, V5Rs and V4Rs models, as these bicycles already feature the NFC tag that certifies authenticity as standard.
Retrofitting confirms the originality of the frameset — frame and fork — and issues an official certification recorded on the blockchain, ensuring traceability and preserving value over time.
Normally, the procedure is carried out online, with the submission of photographs, the serial number and proof of purchase (invoice). At Rouleur Live, however, it will be performed in person — offering visitors the chance to speak directly with the Colnago expert on site in London.
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To receive the live assessment from a Colnago specialist, advance booking is required:
https://www.eventbrite.com/e/colnago-retrofitting-london-uk-tickets-1954926821749?aff=oddtdtcreator
Once the Retrofitting inspection has been completed, owners will also have the option to safely leave their bicycle while visiting the fair — either inside the Colnago Pop-Up Showroom or at the Rouleur Live cloakroom.
This is a rare opportunity to bring your own Colnago to London and obtain official authentication at no cost — while speaking directly with an expert from the brand.
We look forward to welcoming you to London.
PROGRAM
Colnago Pop-Up Showroom
13th of November
Pop-Up Showroom Opening Time 5PM-10PM
Retrofitting 6PM-9PM
14th of November
Pop-Up Showroom Opening Time 1PM-8PM
Retrofitting 2PM - 6PM
DJ Set 6PM-10PM
15th of November
Pop-Up Showroom Opening Time 10AM-4PM
Retrofitting 11AM-1PM and 2PM-4PM