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Nicola Rosin, Colnago CEO.
Colnago's partner for this innovative program is Italian tech company MyLime who has developed a strong base of partners in the luxury market. MyLime will connect Colnago frames to the Automotive Blockchain® where records of any frame's manufacture, transport and sale will be recorded. Because the data stored on the blockchain is distributed, it can not be faked or changed once registered, providing ultimate proof of ownership.
Colnago will move to add blockchain transactions to team and production bikes in 2022 and information around manufacture, sales and ownership will be stored on MyLime's blockchain-based platform where it can be accessed by anyone. Additionally, Colnago will make a Non-Fungible Token (NFT) version of each bike available to the owner.
Colnago's technical partner MyLime has developed and created an RFID tag that is inextricably linked to the bike frame and grants access to the information in the bike's digital passport through a smartphone app that is linked to the blockchain. When the frame is sold to a new owner, the transfer of ownership can be managed with MyLime's certified process. The transparency offered by MyLime's blockchain solution will lend absolute traceability and will ensure the bicycle's value over time. Furthermore, Colnago and MyLime have evaluated the various blockchain technologies that respect sustainability paradigms and have chosen one, among those that are available and reliable, that best limits the use of intensive computing resources for block validation.