Pas Normal Studios x Colnago: A Meeting of Vision and Passion

When two worlds that seem far apart come together, something extraordinary can emerge. This is exactly the story of Pas Normal Studios and Colnago, whose collaboration has given life to the C68 Pas Normal Studios x Colnago — a limited-edition bike celebrating the Danish brand’s 10th anniversary. More than a bicycle, it is a tribute to craftsmanship, performance, and a shared love for cycling culture.

First unveiled at Pitti Uomo 108 last June, the C68 immediately captured the attention of enthusiasts and professionals alike. At the joint booth, the bike harmonized Pas Normal Studios’ refined, understated design philosophy with Colnago’s legendary Italian craftsmanship, resulting in an object that is elegant, powerful, and timeless.

Accompanying the launch, Pas Normal Studios presented the bold campaign ‘THIS IS NOT A BIKE’, a visual exploration of creativity and experience. Drawing inspiration from vintage print ads and conceptual art, the campaign celebrates the dialogue between product and nature, object and emotion. Shot across Colnago’s manufacturing sites and Lake Como streets, the images tell a story beyond the bike itself — a story of shared passion and vision between two brands.

Each C68 is handcrafted in Cambiago, using traditional carbon tube bonding techniques honed over decades. The goal is to deliver a riding experience that combines comfort, speed, and pure joy, whether in competitive racing or long, effortless rides. The Pas Normal Studios x Colnago C68, like every C Series bike does, transforms every pedal stroke into an unforgettable moment.

Frame: C68 Road with Pas Normal Studios x Colnago branding

Groupset: Sram RED AXS E1 Disc

Wheels: Enve SES 4.5 with custom decals

Cockpit: Colnago CC.01, Chainrings: 48-35T, Cassette: 10/33

Saddle: Fizik Vento Antares R1 Adaptive

Handcrafted carbon tubes, Made in Italy

Produced in only 30 pieces worldwide, the bike will be available at select Pas Normal Studios stores, key retail partners, and via enquiry at pasnormalstudios.com, starting 3 September 2025, priced from €16,900.

This collaboration is more than an aesthetic or technical exercise — it is a meeting of shared visions, a celebration of craftsmanship, and a love for cycling. The C68 Pas Normal Studios x Colnago proves that when elegance meets performance, something truly unique is born: a bike that tells a story, inviting every rider to become part of it.